{"title":"Gowns","description":"\u003cp\u003eShop our exclusive collection of gowns for girls and ladies. Elegant, glamorous and perfect for weddings, parties and special occasions. Premium fashion at Novelties® since 1977.\u003c\/p\u003e","products":[{"product_id":"black-mesh-ruched-midi-dress","title":"Black Mesh Ruched Midi Dress","description":"\u003cp\u003eTurn heads in this stunning \u003cstrong\u003eBlack Mesh Ruched Midi Dress\u003c\/strong\u003e — the ultimate blend of drama and elegance. Crafted with a figure-flattering ruched silhouette, sheer mesh overlay at the hem and bodice, and delicate flutter sleeves, this dress is designed to make you feel like the most captivating woman in the room.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Fitted midi with mermaid hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetails:\u003c\/strong\u003e Twist-knot bust, sheer mesh flutter sleeves \u0026amp; hem panel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Cocktail parties, date nights, festive events, receptions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Body-hugging, true to size\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePair with strappy heels and statement earrings for a look that's effortlessly editorial.\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Black \/ L","offer_id":51564999606488,"sku":"NOV-BMRMD-Default Title-1","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ FREE","offer_id":51564999639256,"sku":"NOV-BMRMD-Default Title-2","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_ydvc2sydvc2sydvc.png?v=1776231860"},{"product_id":"red-metallic-slit-midi-dress","title":"Red Metallic Slit Midi Dress","description":"\u003cp\u003eWalk into any room and own it. The \u003cstrong\u003eRed Metallic Slit Midi Dress\u003c\/strong\u003e is your go-to for nights when you want to be unforgettable. Its liquid-shine metallic fabric catches every light, while the ruched waist sculpts your silhouette to perfection. The daring thigh-high slit adds just the right amount of drama — bold, confident, and utterly glamorous.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Red (Metallic Finish)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Fitted midi with thigh-high front slit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck with delicate spaghetti straps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Metallic stretch fabric with ruched detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e L\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Cocktail parties, date nights, New Year's Eve, festive celebrations\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStyle with gold strappy heels and pearl drop earrings for a look straight off the runway.\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Red \/ L","offer_id":51564999180504,"sku":"NOV-RMSMD-Red-L","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Elegantinredsatindress.png?v=1776232131"},{"product_id":"peach-floral-one-shoulder-maxi-dress","title":"Peach Floral One-Shoulder Maxi Dress","description":"\u003cp\u003eImagine stepping into a garden in full bloom — that's the feeling this dress gives you. The \u003cstrong\u003ePeach Floral One-Shoulder Maxi Dress\u003c\/strong\u003e is a dreamy, feminine masterpiece crafted for women who love to make a graceful statement. Its soft peach chiffon base is adorned with a vibrant floral print in shades of coral, lavender, and sage, while the dramatic one-shoulder ruffle adds a touch of romance and movement with every step.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Flowy A-line maxi with a sweeping hemline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e One-shoulder with cascading ruffle detail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint:\u003c\/strong\u003e All-over floral in peach, coral, lavender \u0026amp; green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Lightweight chiffon — airy, soft, and effortlessly elegant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist:\u003c\/strong\u003e Cinched with a delicate tie-belt for a flattering fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Weddings, brunches, festive gatherings, garden parties, mehendi ceremonies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePair with nude strappy heels and gold hoop earrings for a look that's pure poetry in motion.\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Floral \/ L","offer_id":51565023690968,"sku":"NOV-PFOMD-Floral-L","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_opadhoopadhoopad.png?v=1776232503"},{"product_id":"magenta-bell-sleeve-bodycon-midi-dress","title":"Magenta Bell-Sleeve Bodycon Midi Dress","description":"\u003ch2\u003eTurn Heads in Every Room\u003c\/h2\u003e\u003cp\u003eMake a statement with this stunning \u003cstrong\u003eMagenta Bell-Sleeve Bodycon Midi Dress\u003c\/strong\u003e — crafted for women who command attention effortlessly. The rich magenta hue radiates confidence, while the figure-hugging silhouette celebrates every curve with elegance.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSquare Neckline\u003c\/strong\u003e — Flattering and sophisticated, perfect for showcasing delicate jewellery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDramatic Bell Cuffs\u003c\/strong\u003e — Adds a festive, editorial flair to the classic bodycon silhouette\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRuched Waist Detail\u003c\/strong\u003e — Cinches and sculpts for an hourglass effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidi Length\u003c\/strong\u003e — Elegant coverage that transitions seamlessly from day events to evening soirées\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStretch Fabric\u003c\/strong\u003e — Moves with you for all-day comfort without compromising the fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with embellished heels and statement earrings for a festive look, or dress down with strappy flats for a chic daytime ensemble.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for weddings, cocktail parties, festive celebrations, and date nights.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Pink \/ FREE","offer_id":51566009188568,"sku":"NOV-MBBMD-Pink-FREE","price":1900.0,"currency_code":"INR","in_stock":true},{"title":"Red \/ FREE","offer_id":51566009221336,"sku":"NOV-MBBMD-Red-FREE","price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_veiwigveiwigveiw_1_cdb3d495-bdf3-4cbf-b943-b427ad172ffe.png?v=1776239817"},{"product_id":"butter-yellow-sequin-flared-midi-dress-with-belt","title":"Butter Yellow Sequin Flared Midi Dress with Belt","description":"\u003ch2\u003eSunshine in Every Step\u003c\/h2\u003e\u003cp\u003eRadiate warmth and grace with the \u003cstrong\u003eButter Yellow Sequin Flared Midi Dress\u003c\/strong\u003e — a joyful blend of classic silhouette and subtle sparkle. The soft butter-yellow hue is universally flattering, while scattered sequin embellishments catch the light for a quietly glamorous finish.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScattered Sequin Embellishment\u003c\/strong\u003e — Delicate shimmer throughout the skirt for an understated festive glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScoop Neckline\u003c\/strong\u003e — Graceful and feminine, perfect for showcasing statement earrings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3\/4 Sleeves\u003c\/strong\u003e — Elegant coverage that works across seasons and occasions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlared A-Line Skirt\u003c\/strong\u003e — Sweeping, voluminous silhouette that moves beautifully with every step\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbellished Belt Included\u003c\/strong\u003e — Cinches the waist for a defined, polished look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidi Length\u003c\/strong\u003e — Sophisticated and modest, ideal for festive and formal occasions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with strappy silver heels and drop earrings as shown, or swap for gold block heels for a warmer, festive feel. The belt can be styled on or off for two distinct looks.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for festive celebrations, mehendi functions, daytime weddings, and family gatherings.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"L","offer_id":51566213628120,"sku":"NOV-BYSFMDWB-L","price":1970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_fktatlfktatlfkta.png?v=1776251642"},{"product_id":"berry-pink-velvet-embellished-bodycon-gown-with-front-slit","title":"Berry Pink Velvet Embellished Bodycon Gown with Front Slit","description":"\u003ch2\u003eGlamour That Commands the Room\u003c\/h2\u003e\u003cp\u003eOwn every occasion in the \u003cstrong\u003eBerry Pink Velvet Embellished Bodycon Gown\u003c\/strong\u003e — a luxurious fusion of rich velvet texture, dazzling crystal embellishment, and a bold front slit that exudes confidence and sophistication. The deep berry-pink hue is festive, powerful, and utterly captivating.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal Embellished Yoke\u003c\/strong\u003e — Scattered rhinestone detailing across the neckline and bodice for a red-carpet-worthy sparkle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eV-Neckline\u003c\/strong\u003e — Flattering and elegant, perfectly framing the embellished yoke\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelvet Fabric\u003c\/strong\u003e — Luxuriously soft with a rich sheen that elevates any occasion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3\/4 Sleeves\u003c\/strong\u003e — Refined coverage that balances the drama of the front slit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBodycon Silhouette\u003c\/strong\u003e — Figure-hugging fit that celebrates every curve with grace\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Slit\u003c\/strong\u003e — Adds a bold, contemporary edge and effortless movement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidi-to-Maxi Length\u003c\/strong\u003e — Dramatic and floor-grazing for a truly show-stopping entrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with strappy silver heels and pearl drop earrings for a classic festive look, or go bold with statement chandelier earrings and a sleek updo to let the gown shine.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for cocktail evenings, reception dinners, sangeet nights, and festive celebrations.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"BERRY PINK","offer_id":51566233911512,"sku":"NOV-BPVEBGWFS-BERRY PINK","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_a3h0sla3h0sla3h0-Copy.png?v=1776253001"},{"product_id":"emerald-sequin-black-chiffon-flared-maxi-gown-with-velvet-rosette","title":"Emerald Sequin \u0026 Black Chiffon Flared Maxi Gown with Velvet Rosette","description":"\u003ch2\u003eDrama. Sparkle. Unforgettable.\u003c\/h2\u003e\u003cp\u003eStep into the spotlight with the \u003cstrong\u003eEmerald Sequin \u0026amp; Black Chiffon Flared Maxi Gown\u003c\/strong\u003e — a breathtaking contrast of dazzling emerald sequins and flowing black chiffon that creates a silhouette worthy of every grand occasion. The velvet rosette corsage adds a couture-inspired finishing touch that sets this gown apart.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmerald Green Sequin Bodice\u003c\/strong\u003e — Fully embellished with rich green sequins for maximum festive sparkle and a luxurious feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelvet Rosette Corsage\u003c\/strong\u003e — A dramatic floral accent at the bodice that adds a sculptural, editorial dimension\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsymmetric Neckline\u003c\/strong\u003e — One-shoulder inspired design with a square strap detail for a modern, fashion-forward look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless Design\u003c\/strong\u003e — Clean and elegant, keeping the focus on the embellished bodice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlowing Black Chiffon Skirt\u003c\/strong\u003e — Lightweight, airy, and floor-length for a graceful, sweeping silhouette\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlared Maxi Length\u003c\/strong\u003e — Dramatic and regal, perfect for making a grand entrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with emerald or black embellished heels and pearl drop earrings as shown for a timeless evening look. A sleek bun lets the gown take full centre stage.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for reception dinners, cocktail galas, sangeet nights, award evenings, and festive celebrations.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Default Title","offer_id":51566262616280,"sku":"NOV-ES\u0026BCFMGWVR-Default Title","price":1570.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/jzzcxptfnQJ3K30XyDelv_uwzAw1iY_00001.jpg?v=1778423714"},{"product_id":"sage-green-floral-chiffon-flared-maxi-dress-with-embellished-belt","title":"Sage Green Floral Chiffon Flared Maxi Dress with Embellished Belt","description":"\u003ch2\u003eBloom Into Every Room\u003c\/h2\u003e\u003cp\u003eLight, breezy, and effortlessly beautiful — the \u003cstrong\u003eSage Green Floral Chiffon Flared Maxi Dress\u003c\/strong\u003e is a celebration of femininity in motion. Soft watercolour florals in muted sage, teal, and ivory drift across sheer chiffon layers, creating a dreamy, garden-fresh aesthetic that feels both relaxed and refined.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatercolour Floral Print\u003c\/strong\u003e — Soft, painterly blooms in sage green and teal on a pale mint base for a fresh, ethereal look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRound Neckline\u003c\/strong\u003e — Clean and classic, keeping the silhouette graceful and understated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3\/4 Sleeves\u003c\/strong\u003e — Elegant coverage in sheer chiffon that adds a delicate, feminine touch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbellished Crystal Belt\u003c\/strong\u003e — A sparkling waist belt cinches the silhouette and adds a festive, polished accent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlared A-Line Skirt\u003c\/strong\u003e — Flowing, voluminous layers of chiffon that move beautifully with every step\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaxi Length\u003c\/strong\u003e — Floor-grazing elegance perfect for daytime festivities and formal occasions alike\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with sage green or nude block heels and minimal gold jewellery for a fresh daytime look, or add statement earrings and a sleek updo for an evening event.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for daytime weddings, garden parties, festive lunches, mehendi functions, and summer celebrations.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"L \/ Floral","offer_id":51566287421656,"sku":"NOV-SGFCFMDWEB-L-Floral","price":2150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_makukimakukimaku.png?v=1776254965"},{"product_id":"purple-abstract-print-ruched-mesh-bodycon-midi-dress","title":"Purple Abstract Print Ruched Mesh Bodycon Midi Dress","description":"\u003ch2\u003eArt You Can Wear\u003c\/h2\u003e\u003cp\u003eMake a bold, contemporary statement in the \u003cstrong\u003ePurple Abstract Print Ruched Mesh Bodycon Midi Dress\u003c\/strong\u003e — where modern art meets figure-flattering fashion. The striking abstract print in purple, blush, and terracotta creates a unique, painterly canvas, while the ruched mesh fabric sculpts and defines with effortless sophistication.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbstract Geometric Print\u003c\/strong\u003e — Bold, artistic brushstroke-style pattern in purple, blush pink, and burnt orange for a truly one-of-a-kind look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweetheart Neckline\u003c\/strong\u003e — Romantic and flattering, adding a feminine touch to the contemporary print\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThin Spaghetti Straps\u003c\/strong\u003e — Lightweight and sleek, keeping the silhouette minimal and modern\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRuched Mesh Fabric\u003c\/strong\u003e — All-over ruching sculpts the waist and hips for a seamlessly figure-hugging fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBodycon Silhouette\u003c\/strong\u003e — Confidence-boosting fit that celebrates every curve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidi Length\u003c\/strong\u003e — Chic and versatile, transitioning effortlessly from evening events to night out\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle It\u003c\/h3\u003e\u003cp\u003ePair with clear block heels and gold drop earrings as shown for a polished evening look, or add a cropped blazer in nude or white for a sophisticated dinner ensemble.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerfect for cocktail parties, date nights, girls' nights out, and festive celebrations.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Floral","offer_id":51566295941336,"sku":"NOV-PAPRMBMD-Floral","price":1250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/Gemini_Generated_Image_xsso36xsso36xsso.png?v=1776255989"},{"product_id":"white-ruffle-back-maxi-dress","title":"White Ruffle Back Maxi Dress","description":"\u003cp\u003eTurn heads the moment you walk away. The \u003cstrong\u003eWhite Ruffle Back Maxi Dress\u003c\/strong\u003e is a stunning blend of romantic femininity and bold design — crafted for the woman who knows her best angle.\u003c\/p\u003e\u003cp\u003eThe front features a sweetheart V-neckline with delicate ruffle straps that frame the shoulders beautifully. The real showstopper? A dramatic open back with intricate lace-up corset detailing, framed by voluminous organza ruffles — effortlessly editorial.\u003c\/p\u003e\u003cp\u003eThe flowy maxi skirt in a lightweight, crinkle-textured fabric moves with you, catching the light with every step.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSweetheart V-neckline\u003c\/li\u003e\n\u003cli\u003eRuffle organza shoulder straps\u003c\/li\u003e\n\u003cli\u003eOpen back with lace-up corset tie\u003c\/li\u003e\n\u003cli\u003eFlowy crinkle-texture maxi skirt\u003c\/li\u003e\n\u003cli\u003eMidi-length with tiered hem\u003c\/li\u003e\n\u003cli\u003eColour: White\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyle with red heels and oversized sunglasses for a look that's pure Novelties.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"WHITE \/ FREE","offer_id":51577109610712,"sku":"NOV-WRBMD-CREAM-XL","price":2500.0,"currency_code":"INR","in_stock":true},{"title":"BLACK \/ FREE","offer_id":51578146521304,"sku":"NOV-WRBMD-BLACK-FREE","price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/2Rueug-s5WyZPrJJKI9rt_3U8uz8qS_00001.jpg?v=1776437426"},{"product_id":"hot-pink-ruched-mesh-midi-dress","title":"Hot Pink Ruched Mesh Midi Dress","description":"\u003cp\u003eBold, body-conscious, and unapologetically glamorous — the \u003cstrong\u003eHot Pink Ruched Mesh Midi Dress\u003c\/strong\u003e is your go-to for nights that demand attention.\u003c\/p\u003e\u003cp\u003eCrafted in a stretchy, semi-sheer mesh fabric with an all-over subtle shimmer, this strapless midi dress features a sweetheart neckline with a centre-front ruched gather and a dramatic front sash that drapes effortlessly to the hem. The ruched side seams hug every curve, while the sheer overlay adds a layer of sultry sophistication.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrapless sweetheart neckline\u003c\/li\u003e\n\u003cli\u003eCentre-front ruched bodice with sash detail\u003c\/li\u003e\n\u003cli\u003eAll-over shimmer mesh fabric\u003c\/li\u003e\n\u003cli\u003eRuched side seams for a body-hugging fit\u003c\/li\u003e\n\u003cli\u003eSemi-sheer midi length\u003c\/li\u003e\n\u003cli\u003eColour: Hot Pink \/ Fuchsia\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyle with neon yellow heels and futuristic sunglasses for a look that's pure Novelties energy.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Pink \/ FREE","offer_id":51577119244504,"sku":"NOV-HPRMMD-Pink-FREE","price":1250.0,"currency_code":"INR","in_stock":true},{"title":"BLACK \/ FREE","offer_id":51578154647768,"sku":"NOV-HPRMMD-BLACK-FREE","price":1250.0,"currency_code":"INR","in_stock":true},{"title":"Beige \/ FREE","offer_id":51578154680536,"sku":"NOV-HPRMMD-Beige-FREE","price":1250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/LumDqhvHntWYtXBZ1CwV2_TlWpWJFK_00001.jpg?v=1776438213"},{"product_id":"black-double-strap-ruched-maxi-dress","title":"Black Double Strap Ruched Maxi Dress","description":"\u003cp\u003eMinimal in colour, maximal in impact. The \u003cstrong\u003eBlack Double Strap Ruched Maxi Dress\u003c\/strong\u003e is the kind of piece that looks effortless and feels intentional — a wardrobe essential reimagined with a fashion-forward edge.\u003c\/p\u003e\u003cp\u003eThe standout detail? A distinctive double spaghetti strap construction that forms a sleek V at the front, framing the neckline with architectural precision. The ruched centre-front bodice adds texture and shape, while the body-skimming silhouette flows into a floor-length maxi with a subtle side slit. The back is clean and open, with the double straps continuing for a polished finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDouble spaghetti strap with V-front detail\u003c\/li\u003e\n\u003cli\u003eRuched centre-front bodice\u003c\/li\u003e\n\u003cli\u003eBody-skimming fit\u003c\/li\u003e\n\u003cli\u003eSubtle side slit at hem\u003c\/li\u003e\n\u003cli\u003eOpen back with clean strap finish\u003c\/li\u003e\n\u003cli\u003eFloor-length maxi\u003c\/li\u003e\n\u003cli\u003eColour: Black\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePair with gold heels and oval-frame sunglasses for a look that's sleek, modern, and unmistakably Novelties.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Black \/ Large","offer_id":51577210699992,"sku":"NOV-BDSRMD-Black-Large","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/t1Inkko8AUqzzzLXy9z5w_K7Ua7l6K_00001.jpg?v=1776442755"},{"product_id":"wine-satin-cowl-neck-midi-dress","title":"Wine Satin Cowl Neck Midi Dress","description":"\u003cp\u003eLiquid luxury, bottled in wine. The \u003cstrong\u003eWine Satin Cowl Neck Midi Dress\u003c\/strong\u003e is the dress that does the talking — effortlessly elegant, timelessly sensual, and made for the woman who never needs to try too hard.\u003c\/p\u003e\u003cp\u003eCrafted in a rich, fluid satin with a luminous sheen, this sleeveless midi dress features a softly draped cowl neckline at the front that pools gracefully at the chest. The real magic reveals itself from behind — a deep open-back cowl with a delicate tie at the nape, creating a look that's as captivating from every angle. The body-skimming silhouette follows your curves naturally, flowing into a midi-length bias-cut hem with a subtle flare.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDraped cowl neckline — front and back\u003c\/li\u003e\n\u003cli\u003eDelicate tie detail at back nape\u003c\/li\u003e\n\u003cli\u003eSleeveless with wide shoulder straps\u003c\/li\u003e\n\u003cli\u003eBody-skimming bias-cut silhouette\u003c\/li\u003e\n\u003cli\u003eFluid satin with high-shine finish\u003c\/li\u003e\n\u003cli\u003eMidi length with subtle flared hem\u003c\/li\u003e\n\u003cli\u003eColour: Wine \/ Deep Burgundy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyle with gold strappy heels and a metallic clutch for an evening look that's pure Novelties sophistication.\u003c\/em\u003e\u003c\/p\u003e","brand":"Novelties®","offers":[{"title":"Red \/ L","offer_id":51577240944856,"sku":"NOV-WSCNMD-Red-L","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ L","offer_id":51577261687000,"sku":"NOV-WSCNMD-Brown-L","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/EocIM68SE8ZwZK8BhCv-3_v9MalNZ4_00001.jpg?v=1776443954"},{"product_id":"ivory-tiered-maxi-dress","title":"Ivory Tiered Maxi Dress","description":"\u003cp\u003eEffortlessly elegant, this sleeveless ivory maxi dress features a flattering V-neckline with delicate button and lace trim detailing. Crafted in a lightweight fabric with subtle gold stripe accents, the tiered A-line silhouette flows beautifully for an airy, feminine look. Perfect for festive occasions, brunches, or summer evenings.\u003c\/p\u003e","brand":"Novelties","offers":[{"title":"Default Title","offer_id":51657327182040,"sku":"NOV-ITMD-Default Title","price":1349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/IBO7Pc4ArZVH9qJTe7CVQ_JxHtQiOj_00001.jpg?v=1778154310"},{"product_id":"pastel-stripe-strappy-maxi-dress","title":"Pastel Stripe Strappy Maxi Dress","description":"\u003cp\u003eLight, breezy, and effortlessly chic — this strappy maxi dress features soft pastel multicolour stripes on a cream base, with a fitted bodice, gathered waist, and a flowing button-front skirt. The delicate spaghetti straps and tiered hem make it a perfect warm-weather pick for casual outings, beach days, or summer gatherings.\u003c\/p\u003e","brand":"Novelties","offers":[{"title":"Default Title","offer_id":51657339207896,"sku":"NOV-PSSMD-Default Title","price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/files\/o8OWhR7NVcjwSvHhVkKOf_dWgcSeWu_00001.jpg?v=1778155411"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/6224\/8152\/collections\/Ywx27z5ROFOcZcc9cCA9M_dgI3HyRV_00001.jpg?v=1777147273","url":"https:\/\/www.noveltiesbaroda.in\/it\/collections\/gowns.oembed","provider":"Novelties®","version":"1.0","type":"link"}